Reading Summary Essay Example | Topics and Well Written Essays - 250 words - 2

Reading Summary - Essay ExampleConsequently, culture has emerged as strategic issue in international business and contemporary business dynamics as the workforce increasingly comprise of people coming from diverse background knowledge of culture, race and nationality. Thus, understanding of cross-cultural values becomes hugely critical elements of contemporary businesses.The article Making it Overseas shows why the expatriate managers tend to fail in their overseas. The authors believe that lack of cultural understanding adversely impacts expatriate managers performance as they tend to apply traditional way of working which may non conform to the value system of the host nations. They need to be prepared to adapt and incorporate cultural values of other nations when working overseas for gaining the affirm of the people and translating the needs of local populace into strong business goals. The authors emphasize that expatriate managers need to be better aware of intellectual capi tal and pee it through understanding of cross-cultural understanding. Moreover, they must make efforts to build socio-psychological capital by being flexible in their approach and thinking so that they ass connect emotionally with their partners and colleagues from diverse